As we step into 2024, Shanne Soulier, president and CEO of Big Spirit Inc., gives invaluable insights into planning a marketing strategy for your organization.

With over a decade of experience, Soulier emphasizes the importance of a strategic approach to help organizations, agencies, non-profits, and companies achieve their goals through branding and multi-channel marketing.

Evaluate Your Current Marketing Landscape

To chart a successful path forward, it’s important to first understand where your organization stands. Soulier advises businesses to gather data on key metrics such as social media followings, email campaign effectiveness, and website traffic. This data will unveil your marketing strengths and weaknesses, serving as the foundation for informed decision-making. Having data in hand can help give you a vision of what you need to continue or stop in marketing efforts. Data takes the guesswork out of where you’re going.

Align Goals with Your Mission

For marketing to be effective, marketing goals must be in harmony with your organization’s overarching mission. Take the time to reassess and confirm your organization’s journey continues to reflect your mission and vision. Then realign marketing and sales goals. Soulier underscores the significance of clarifying your goals and recommends breaking them down into smaller actionable steps for a streamlined approach to success.

Strategic Planning for Timely Execution

Planning is a non-negotiable aspect of successful marketing, especially for non-profits with key fundraising events or businesses with specific promotional dates. Soulier advises well-thought-out planning for marketing strategies, with a focus on channels that best serve your objectives.
By making sure to plan ahead, organizations can avoid missed deadlines, keep things cost effective, and receive quality marketing work due to eliminating the need to rush.

Anticipate and Prepare Marketing Materials

For larger marketing initiatives in 2024, thinking ahead about required marketing materials is key. Soulier recommends starting conversations with Big Spirit 6-8 weeks in advance if your event requires branded marketing materials. For comprehensive marketing support, Big Spirit can assist with media, communications, writing, and advertising needs.

Don’t let your marketing efforts fall flat, waste your time, waste your money, or fail to make an impact. By heeding Shanne Soulier’s seasoned advice, organizations can navigate marketing with confidence. Big Spirit stands ready to support your journey, offering expertise in design and marketing materials, ensuring 2024 is a resounding success for your brand.