Powwows are more than just events—they are vibrant celebrations of Indigenous culture, unity, and tradition. For organizations and vendors, these gatherings provide a unique opportunity to connect with the community and share your services and products in a meaningful way.

As an American Indian entrepreneur, Shanne Soulier, owner and president of Big Spirit Inc., knows the importance of a values-based economy that uplifts Indigenous communities, minorities, and small businesses.

If you haven’t started planning your powwow booth yet now is the time! Last-minute efforts rarely lead to the authentic connections that make powwows so special. Here are some tips to ensure your booth stands out:

• Be Authentic: It’s crucial to understand the cultural traditions of a powwow and ensure that your presence is respectful and genuine. Your brand should reflect a true commitment to these values.
• Bring Quality Products: Attendees appreciate sustainable, high-quality items that have lasting value. Make sure what you offer is something they’ll cherish, not discard.
• Focus on Relationships: Your goal should be to build meaningful connections with attendees. Consider interactive activities that encourage engagement rather than focusing solely on sales.
• Create Eye-Catching Materials: Your banners and flyers should be visually appealing, on-brand, and clearly communicate your services, benefits, and any special offers.

Powwows are a vital cultural tradition, and your respectful, knowledgeable presence can greatly enhance the experience for all. At Big Spirit Inc., we specialize in helping you tell your story and achieve sustainable growth through innovative marketing strategies. With over 12 years of experience, we’re here to help you plan and execute a successful powwow season.

Reach out today, and let’s start planning your standout powwow presence!