Laurent Clerc Services
Offer income cases to clients with unique needs.
Rebranding
Brand System
Laurent Clerc Services offers income cases to clients with unique needs. They had a change in leadership and wanted to rebrand to help reflect the changes within the organization. The goal of the rebrand was to speak directly to its target audience to gain new clients, reflect their growth and express its competitive presence in the market.
Laurent Clerc Services hired Big Spirit to do just that. Big Spirit’s unique approach to branding allowed them to dial into the individual needs of Laurent Clerc Services and create a brand that reflected who they are and who they serve.
Rebrand Process
- True Discovery & Brainstorming | Schedule time with the client to understand their needs, objectives, goals, personalities, and public persona.
- Proposal | Create a customized proposal that maximizes the client’s budget.
- Initial Sketches | Created a customized proposal that maximizes the client’s budget and goals for a rebrand.
- Initial Sketches + Moodboard | Clarify all project elements and design initial imagery to be shared with the client to obtain feedback.
- Concept Mockup + Mockup Presentation | Create design layouts for final review and approval upon receiving client feedback on the initial concepts.
- Final Deliverables | Upon approval, we worked with the client to deliver final designs in the required formats including web files, print files, and branding color palettes.
Early Sketches & Mood Board
The Outcome
Laurent Clerk Services now has a new brand that reflects its growth and expresses its competitive presence in the market. The client communicated its needs very well, which allowed the designer to apply their knowledge to create a brand that will serve the client for years to come.
The client expressed gratitude and excitement about the final results. They were happy with how the fonts, art, and slogan matched their company’s personality.
Final Deliverables
Before
After
P.S. Looking to rebrand? We want to help! Book a discovery call below.