Part of Big Spirit’s mission as a Native American-owned marketing firm is to build awareness of indigenous culture. Recently, we had the opportunity to do just that by creating a logo for the Minnesota Missing and Murdered Indigenous Relatives Office. Both Big Spirit and our client are proud of this logo.
For the Minnesota Missing and Murdered Indigenous Relatives Office, a logo was created to be the face
of their effort to remedy the crisis affecting Indigenous peoples across our lands and the United States.
We recognize that this epidemic not only affects missing and murdered American Indian and Alaska
Native women and girls, Tribal communities, and people altogether. Because of this, the logo was designed to include an Indigenous person whom any viewer can see themselves.
The dominant color scheme includes red and various shades of teal. The color red was chosen as a
primary color to coincide with the missing and murdered Indigenous relatives’ movement, a powerful
force that more and more people are associating with the iconic red handprint, which is also included
over the mouth of the person in the logo. Teal, another primary color, was chosen because of its
importance in the culture of many Indigenous Peoples, and it also serves as a good color contrast from
red to help balance the overall palette.
The Indigenous figure lies on top of a red circle representing the sun, a new day, a new beginning, and
hope for a better and brighter future for Native American people everywhere.
Big Spirit created several renditions of the logo. Through our processes of communication and understanding how the client was going to use the logo, we were able to solidify this fantastic graphic that recently launched to the public.
The logo made its debut at the end of July at a significant event that took place at the Minnesota State Capitol.
Moving forward, Big Spirit continues to work with the Minnesota Missing and Murdered Indigenous Relatives Office as they choose promotional products to further their cause. They have hired us to design banners for public events. One is a backdrop; the community can take photos in front of it and post them on social media to raise awareness.
Thank you, Minnesota Missing and Murdered Indigenous Relatives Office, for hiring Big Spirit to join you in the vital work of increasing awareness around this issue.