Over the last two years, it has been increasingly challenging to ensure your business stands out in a way that fulfills your mission and vision, captures your target customer, and drives them to take action the way you want them to. Since the pandemic began in 2020, there has been a major shift in online businesses and the values consumers are steered towards when seeking out who they want to do business with.
Do your values, mission, and vision align with theirs? Are you making a difference with the products and services you offer? Is your marketing culturally sensitive and targeted specifically for your ideal audience?
Big Spirit focuses on helping native-owned businesses, organizations, and communities tell their story, execute their vision, and achieve sustainable growth through innovative multi-channel marketing strategies.
Most organizations don’t realize how much time and money they’re wasting on their marketing (or lack thereof.)
Many organizations are…
- Trying to do it all themselves and falling short
- Tired of paying money for marketing that doesn’t get results
- Lacking the staff, capacity, or specialized skills to execute their marketing effectively
- Missing an annual marketing and communications plan
- Unsure how to measure and report the effectiveness of their marketing
- Needing definition and clarity in their message
The truth is, it really is frustrating and overwhelming to construct the right multi-channel marketing strategy AND execute it to create incredible results. You are not alone.
Start by implementing these three KEY actions to accelerate your growth plans.
Ensure Your Brand Speaks Directly to Your Target Audience
Taking the time to clearly define and establish your brand will allow you to build a sustainable and successful business, garner customer loyalty, and stand out among your competitors. Defining your brand is more than just creating a strong logo.
It includes your brand story too. If you don’t have a story, you don’t have a way to differentiate your organization from the rest – to give them a reason to purchase your product or service over someone else’s. It’s a way to make an emotional connection with your customers, allowing them to feel closer and more connected – more loyal to your brand.
Your story is made up of the narrative you are telling your audience each day. It is the feeling someone gets when they see your logo, visit your website, view your social media, hear your name, or interact with your people within the organization. Your story should be true to your values and encompass the why behind your business – giving people a reason to choose you.
Think about some of your favorite brands. Why do you like them over the others? Why would you pay more for their product over a competitor? What does the specific brand make you feel when you purchase it?
Visuals are also a vital piece of the puzzle regarding your brand. Your brand visuals include your logo, website, marketing pieces, and social media feed. Each should consistently use the same colors, fonts, and tone.
Your “visuals” are often the first impression your audience gets when they search for you – so it’s essential to stand out and represent your brand in a way that upholds your reputation and values and outlines your services. If used correctly, high-quality visuals will increase your company’s value, build brand loyalty and recognition, and convert leads.
For many cultures, visuals are key to representing who they are and where they came from. Images can represent their history, values, specific culture, and so much more. Your images must be authentically aligned with your values and portray an image geared towards your target audience in a way that aligns with their values and goals.
Invest Your Time in Creating a Marketing Strategy that Works to Achieve Your Goals
With a solid marketing strategy in place, you will see tremendous results in your business – a higher ROI, higher conversion rates, increased customer loyalty, and a boost in your bottom line. We suggest you clearly define your goals with measurable results, key milestones, and deadlines to help you succeed. Ensure that your marketing goals align with your company’s overall goals and objectives and fit within your available resources.
Your marketing will only be as successful as the effort you put into it. Investing in the right tools to help you succeed will be critical to your growth. Often, organizations leave minimal funds aside to spend on their marketing, and it is a big mistake. The more you hone in on your marketing message and strategy, the higher your profitability and the more customers you will attract.
Your marketing strategy should include…
- Market Research and Analysis
- Specific Target Market
- Your Unique Selling Proposition – what makes you stand out
- Mission and Vision Statement
- Marketing Channels
- SMART Goals
- Pricing and Positioning
Implement, Follow, and Revisit the Plan
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry
You’ve worked hard to create a marketing plan and strategy to help you achieve your goals, and now it’s time to implement it. This can often be one of the most challenging parts of the process. Like any other routine, your marketing plan will take some time to carry out and perfect. It’s essential to set time aside on your calendar to ensure the plan is being executed – otherwise, you will not see the results you are looking for.
Once the plan has been implemented, we recommend that you set aside time monthly or quarterly to review the plan with your team to ensure it is working. Here you can make any necessary changes needed to help optimize your performance and reach your goals.
If this sounds overwhelming, but you know it’s exactly what you need to accelerate your growth, we are here to help. We can help you develop and achieve the optimal multi-channel marketing strategies to scale your organization to the next level.
We will build the package that best suits your needs with customized pricing and service options, including marketing strategy, creative design, digital media, and promotional products.
Reach out for a discovery call to learn more and see if this is right for your organization.